Context:
India’s largest organised Jewellery retailer approached totus consulting for a comprehensive training solution. The organisation had at that time 60 stores spread across the country and had plans to add many more. Most of the stores were on a franchisee basis. The Organisation faced the problem that it was not able to provide a uniform and consistent service experience to its customers across all the stores.
It was also unviable for the organisation to bring the frontline employees to a central location for training. The organisation wanted a simple and scalable training solution.
Design:
Our solution consisted of the following elements:
Roles and Capabilities definition - We defined in detail the roles and capabilities of employees at the retail stores and organised these roles in a hierarchy. We had arrived at 4 capability levels within the store.
Universal needs – We had segregated the functional needs into 4 broad groups. In all we had identified 14 modules. Each module consisted of one or more lessons.
Curriculum Development – We evolved a standard lesson plan template which we used to document each lesson plan. It was done through extensive discussions with internal subject matter experts. The lessons were approved by a panel set up for this purpose. All the lessons were documented in the form of a comprehensive manual. In all we developed 35 lesson units across the 14 modules.
Delivery - To make delivery easy and sustainable we ensured that most of the modules could be delivered on the job, at the workplace and one to one with minimal infrastructure. We also ensured that each lesson took no more than a few hours to deliver given that retail employees could not be pulled out of their jobs for too long.
Trainer Development Programme – We ran a series of trainer development programmes to train the coaches in delivery.
Certification – We established certain mechanisms by which we ensured that employees were periodically certified upon completion of classroom inputs and on the job practice.
Impact
The franchisees who had a huge problem in attracting and retaining people found the programme of great value, since they could now quickly train their employees to be effective.
The organisation was able to achieve a fair amount of standardization because employees now had a basic level of knowledge across stores. |